Soar Running
ActiveOverview
Soar Running is a performance-focused running apparel brand founded by designer and runner Tim Soar in 2015. The company operates from its London base, which functions as office, atelier, and retail space. Soar positions itself in the premium running wear segment, emphasizing textile innovation, design technology, and sports science rather than following fashion trends. The brand has carved out a distinct niche by prioritizing high-performance gear with refined aesthetics in a market traditionally dominated by larger athletic manufacturers.
History
Founded in 2015 by Tim Soar, a former graphic designer, DJ, and fashion designer, the brand emerged from a problem-solving approach to running apparel rather than trend-chasing. Soar was established in Hackney, London, and has maintained its headquarters in the city. The founder's multidisciplinary background in design and cycling informed the brand's philosophy of combining performance with aesthetic refinement. The company has remained independent and is planning to expand into footwear with a high-performance shoe line.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Running Apparel | High-performance technical wear with refined design | $150 - $400 |
| Performance Basics | Core running essentials | $80 - $200 |
| Seasonal Collections | Limited-edition capsule releases | $120 - $350 |
| Tim Soar London | Fashion-forward capsule collection | $200 - $600 |
Manufacturing
Soar Running produces its apparel through a combination of in-house design and selective manufacturing partnerships. The company emphasizes quality control and textile innovation in its production process. Manufacturing details remain proprietary, though the brand maintains close oversight of production standards.
Notable Products
- Performance Running Tights - Technical tights engineered for distance running with innovative fabric technology
- Refined Running Shorts - Minimalist shorts combining performance functionality with aesthetic design
- Technical Base Layers - Moisture-wicking base layers developed through sports science research
- Seasonal Capsule Pieces - Limited-edition collaborative designs blending fashion and performance
Reputation
Soar Running is respected within the running community for its commitment to performance-driven design and refusal to follow mainstream trends. The brand appeals to runners and designers who value technical innovation paired with aesthetic sophistication. Enthusiasts appreciate the founder's authentic background in design and running, though the brand's small scale and premium pricing limit its mainstream recognition. Some view the brand as overly niche, while others regard it as a thoughtful alternative to mass-market running apparel manufacturers.