Soho Home

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Overview

Soho Home is an interiors brand offering furniture, lighting, tableware, accessories, textiles, and home fragrance inspired by the design of Soho House members' clubs worldwide. It operates in the retail sector for specialized furniture and lighting stores, with annual turnover around £44 million as of recent filings. The brand emerged from member demand to purchase items seen in Soho House locations.

History

Soho Home launched in 2016 as an interiors collection by Soho House, which was founded by Nick Jones in 1995 with the first club on Greek Street in London. Initially named Soho Housemarket Limited upon incorporation on 15 April 2013, it rebranded to Soho Home Limited in May 2015. The company has grown alongside Soho House's expansion to over 30 global locations.

Product Lines

Product Line	Positioning	Price Range
Furniture	Relaxed, club-inspired living room and bedroom pieces	$1,000 - $10,000
Lighting	Ambient fixtures echoing Soho House aesthetics	$200 - $2,500
Tableware	Entertaining essentials with heritage design	$50 - $500
Accessories	Decorative objects for home styling	$100 - $800
Textiles	Soft furnishings for cozy interiors	$150 - $1,200
Home Fragrance	Scented candles and diffusers	$60 - $300

Manufacturing

Products are designed in-house by the Soho Home team drawing from Soho House properties but manufactured through outsourced partners, with no specific locations disclosed in public records. Production supports a range of items from glassware to upholstered furniture.

Notable Products

Barwell Crystal Glassware - Launched in 2016 as the brand's debut product line, inspired by Soho House bars.
Club Chair - Upholstered armchair replicating designs from Soho House lounges.
Woven Baskets - Storage and decorative pieces reflecting countryside House influences.
Soho Velvet Cushions - Textile cushions in signature fabrics used across club interiors.
Table Lamps - Brass and ceramic lamps modeled after club lighting fixtures.

Reputation

Soho Home is recognized among design professionals for its authentic replication of Soho House's eclectic, lived-in aesthetic, appealing to members seeking club-like home environments. Enthusiasts praise the quality and cohesion of collections but note high price points relative to similar lifestyle brands. Some criticism exists around limited availability outside Soho House membership circles and occasional delays in product restocks.

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