Sorenson Capital

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Overview

Sorenson Capital is a venture capital firm founded in 2003, headquartered in Lehi, Utah, with offices in Palo Alto, California, managing over $1.6 billion in assets. It specializes in early- and growth-stage investments in B2B software companies, particularly in cybersecurity, developer tools, application and computing infrastructure, analytics, machine learning, and artificial intelligence, targeting companies from pre-revenue to pre-IPO stages.¹³⁴

History

Sorenson Capital was founded in 2003 in Utah by former Bain Capital partner Fraser Bullock, NFL Hall of Fame quarterback Steve Young, and entrepreneur Ron Tanner.⁵ The firm has grown to manage more than $1.6 billion in assets, focusing on minority investments in high-growth B2B software sectors.¹ Over its history, portfolio companies have exited or IPO'd at an aggregate enterprise value exceeding $20 billion.⁴

Notable Products

Amplitude - Analytics platform in the firm's portfolio.
BambooHR - HR software company that received investment.
Fastly - Edge cloud platform backed by the firm.

Reputation

Sorenson Capital is recognized for providing technical expertise, strategic guidance, and hands-on support in go-to-market strategies and product development to its portfolio companies.¹² Professionals note its relationship-driven sourcing and focus on product-oriented founders in key software verticals.²⁴ It maintains a reputation for partnering closely with founders to achieve scalable growth, evidenced by successful exits totaling over $20 billion in enterprise value.⁴

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