Sounds True
ActiveOverview
Sounds True is a multimedia publishing company specializing in spiritual wisdom, personal transformation, and meditation-related content, including audio recordings, books, music, and online programs.12 It features works from teachers such as Eckhart Tolle, Pema Chödrön, and Jon Kabat-Zinn, and hosts events like the annual Wake Up Festival in Colorado.1 The company maintains independence with a library exceeding 3,000 titles and serves a global customer base.2
History
Sounds True was founded in 1985 by Tami Simon in Boulder, Colorado, starting with a tape recorder and small studio.12 It expanded into a multimedia publisher with over 800 spoken-word audio, music recordings, books, and online programs.1 In 2010, it entered a licensing partnership with The Relaxation Company to distribute their products.1
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Spoken-Word Audio Programs | Teachings from spiritual teachers | $50 - $200 |
| Meditation Music and CDs | Spiritual and meditative music tracks | $15 - $50 |
| Books on Spirituality | Printed works on personal growth | $15 - $40 |
| Online Learning Courses | Immersive digital transformation programs | $100 - $500 |
| Multimedia Resources | Combined audio-video learning kits | $50 - $150 |
Manufacturing
As a publishing company, Sounds True produces content in-house through recording studios and digital production in Louisville, Colorado.12 Physical products like CDs and books are likely outsourced to standard printing and manufacturing services, with no specific details on locations.1
Notable Products
- The Untethered Soul by Michael A. Singer - Spoken-word audio and book on spiritual awakening.
- Teachings of Pema Chödrön - Audio series on mindfulness and compassion.
- The Power of Now by Eckhart Tolle - Audio and book adaptation of presence practices.
- Full Catastrophe Living by Jon Kabat-Zinn - MBSR program audio for stress reduction.
- Krishna Das Chants - Meditative music recordings by devotional artist.
Reputation
Sounds True is regarded by enthusiasts as a key resource for authentic spiritual teachings and high-quality meditation audio from renowned teachers.12 Professionals in publishing note its longevity and focus on preserving 'living wisdom' across formats.23 Some older sources vary on employee counts and title libraries, but it maintains a consistent independent mission.23
Sources (7)
- https://en.wikipedia.org/wiki/Sounds_True
- https://www.soundstrue.com/pages/our-vision
- https://contactout.com/company/sounds-true-5016025
- https://www.zoominfo.com/c/sounds-true-inc/98123955
- https://www.publishersglobal.com/directory/publisher-profile/6641
- https://jobzone.publishersweekly.com/profile/sounds-true/1651274/
- https://www.datanyze.com/companies/sounds-true/98123955