Souper Cubes

Active

Country: United States (US)
Founded: 2018
HQ: Beverly Hills, California, United States
Employees: ~8-25
Parent: Independent family-owned business with 5% equity stake held by Lori Greiner

Indexes

Food Containers

Overview

Souper Cubes produces silicone freezer trays and kitchen accessories for portioning, freezing, and storing soups, stocks, broths, and sauces. The brand targets home cooks and meal preppers, emphasizing stackable designs and precise fill lines to reduce food waste. It gained prominence after a Shark Tank appearance in 2020, leading to expanded distribution including Costco and The Container Store, with annual revenue estimated at $3-4 million as of 2024.¹²⁵

History

Souper Cubes was founded in 2018 by Jacob and Michelle Sendowski, who developed the product in 2017 to improve freezing and reheating of chicken stock using Jake's engineering background. The company achieved $950,000 in its first full year and pitched on Shark Tank Season 12 in 2020, securing a $400,000 investment for 5% equity from Lori Greiner at an $8 million valuation. Post-Shark Tank, sales reached $1.6 million in 2020, with growth into new products and retailers like Costco in 2024.²³⁴

Product Lines

Product Line	Positioning	Price Range
Souper Cubes Freezer Trays	Silicone trays for portioned freezing of soups and stocks	$20 - $60
My Milk Trays	Trays designed for freezing breast milk	$25 - $40
Stoneware Baking Dish	Oven-safe dish for baking and serving	$30 - $50
Cookie Tray	Non-stick tray for cookie baking	$20 - $35
No-Slip Utensils	Grip-enhanced kitchen tools	$15 - $30

Manufacturing

Products are made of 100% FDA-approved food-grade silicone with stainless-steel wiring for sturdiness. Manufactured in the United States, as indicated by the company's California base and classification as a manufacturing entity.¹⁴⁶

Notable Products

Souper Cubes 2-Cup Tray Set - Stackable silicone trays with lids and fill lines for 2-cup portions of soups and stocks.
Souper Cubes 1-Cup Tray Set - Trays for 1-cup portions, ideal for meal prepping and freezer storage.
Souper Cubes 1/2-Cup Tray Set - Smaller trays for portion control of sauces and broths.
My Milk Trays - Specialized silicone trays for freezing and storing breast milk.
Stoneware Baking Dish - Durable dish compatible with oven use post-Shark Tank expansion.

Reputation

Souper Cubes is praised by home cooks for practical design that simplifies freezing and reheating, with strong community engagement and positive reviews highlighted on their site. Professionals note its post-Shark Tank success and retail expansion as evidence of market viability. Some sources question the need for investment given pre-show sales, but growth to $3-4 million revenue indicates sustained performance.²⁵

Sources (7)