Sprout Social

Active

Country: United States (US)
Founded: 2010
Developer: Sprout Social, Inc.
Pricing: Freemium with paid plans starting after 30-day free trial
Open source: No
Platforms: iOS, iPadOS, Android, Web

Indexes

Social Media Clients

Overview

Sprout Social is a social media management platform for publishing, engagement, analytics, and team collaboration across multiple networks including X, Facebook, Instagram, TikTok, LinkedIn, Pinterest, YouTube, and Google My Business. It targets brands and organizations managing social profiles, enabling profile grouping, content scheduling, inbox management, and reporting. Users organize profiles into groups for streamlined workflows and access tools via web and mobile apps.¹⁶⁸

Key Features

Profile Connection - Connect and authorize business profiles from networks like Facebook, Instagram, LinkedIn, TikTok, and X for centralized management.
Groups and Social Profiles - Create and organize groups to link multiple social profiles for brand-specific workflows and reporting.
Publishing and Scheduling - Manage content calendar for scheduling posts across connected profiles.
Social Inbox - Access and assign incoming messages from multiple profiles in a unified inbox.
Analytics and Reporting - Generate reports including connected profiles for performance insights.
Mobile Access - Use content calendar, inbox, and team tools from iOS and Android apps.
Team Workflow - Support team permissions and collaboration on profiles and messages.

Pricing

Plan	Price	Includes
Free Trial	30 days free	Basic access to connect profiles and core tools.
Basic	Paid (details on request)	Up to 4 profiles, scheduling, inbox, and analytics.
Professional	Paid (details on request)	Advanced features for multiple profiles and teams.
Enterprise	Custom	Full suite for large organizations with custom support.

Platforms & Requirements

Web-based platform accessible via browsers on desktop. Native apps available on iOS (106.8 MB, optimized for iPad) and Android for mobile management of profiles, inbox, and calendar. iPad app not verified for macOS; requires business profile connections.¹⁷

Integrations & Ecosystem

X (Twitter)
Facebook
Instagram (Business)
TikTok
LinkedIn
Pinterest
YouTube
Google My Business

Alternatives

App	Difference
Hootsuite	Supports personal Instagram accounts alongside business; broader free plan options.
Buffer	Simpler interface focused on scheduling; lower entry pricing for small teams.
Later	Visual planner emphasis for Instagram and Pinterest; free tier for basic use.
Agorapulse	Stronger crisis management tools and unlimited posting in mid-tier plans.

Reputation

Sprout Social is recognized for robust profile management and analytics, trusted by over 30,000 brands for team workflows. Users appreciate the unified inbox and mobile accessibility but note limitations to business-only Instagram profiles and requirements for permissions setup. Pricing is seen as higher-end, suitable for mid-to-large teams rather than individuals.

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