Square Mile Coffee

Overview

Square Mile Coffee Roasters is a specialty coffee roasting company founded in 2008 by James Hoffmann (World Barista Champion 2007) and Anette Moldvaer (World Coffee Cup Tasting Champion 2007). The company operates as a wholesaler, supplying specialty coffee to cafes and businesses worldwide rather than focusing on direct consumer retail. Square Mile is recognized for sourcing high-quality coffee from non-traditional regions and has established itself as a notable player in London's specialty coffee market.

History

Square Mile Coffee Roasters was founded in 2008 by James Hoffmann and Anette Moldvaer with the mission of making London famous for good coffee. The company was incorporated as a private limited company on 16 July 2007 and is registered in Cockermouth, Cumbria. It has grown to become an award-winning specialty coffee roaster operating from multiple London locations, including facilities in North London and East London, while maintaining a focus on wholesale supply to businesses globally.

Product Lines

Manufacturing

Square Mile operates its own roastery facilities in London, with a dedicated roasting operation that handles in-house production. The company sources green coffee beans from specialty suppliers and roasts them at their facilities to supply wholesale customers worldwide.

Notable Products

• Single-Origin Espresso - Rotating single-origin coffees selected for espresso preparation
• Filter Coffee Selection - Specialty coffees optimized for filter brewing methods
• Blended House Coffees - Signature blends developed for consistent cafe service

Reputation

Square Mile is regarded as a credible and technically proficient specialty coffee roaster within professional and enthusiast circles, with founders who are recognized world champions in their field. The company is noted for its commitment to sourcing from non-traditional coffee regions and its focus on quality over volume. Its reputation is built on technical expertise and wholesale relationships rather than consumer brand recognition, positioning it as a supplier's brand within the specialty coffee industry.