SSR Motorsports

Active

Country: United States (US)
Founded: 2002
HQ: Norwalk, California, United States
Employees: ~10-50

Indexes

E-Bikes

Overview

SSR Motorsports is a distributor of powersports vehicles including pit bikes, dirt bikes, ATVs, UTVs, scooters, mopeds, and electric vehicles, with a focus on imported, affordable off-road and recreational models.¹²⁶ Established in 2002, the company serves recreational riders and performance seekers through a national dealer network, offering products like Benelli motorcycles and various electric options.²³⁶

History

SSR Motorsports was founded in 2002 on the West Coast by father-son team William and Jeff Li to import and distribute inexpensive off-road pit bikes.¹⁴ The company expanded into ATVs, UTVs, and scooters by 2006 as demand grew.¹ In 2014, it partnered with QJ Motor (Qianjiang Motor Group) to distribute Benelli motorcycles in the US.⁴

Product Lines

Product Line	Positioning	Price Range
Pit Bikes (off-road mini motorcycles)	entry-level off-road riding	$1,000 - $2,500
Dirt Bikes	recreational trail and track use	$1,500 - $3,500
ATVs	affordable utility and recreation	$2,000 - $4,000
UTVs / Side x Sides	family off-road vehicles	$4,000 - $8,000
Scooters	urban commuting	$1,200 - $3,000
Electric Vehicles (e-bikes, mopeds)	eco-friendly personal transport	$800 - $2,500
Benelli Motorcycles	street-legal performance bikes	$3,000 - $7,000

Manufacturing

SSR Motorsports imports vehicles primarily from China, including partnerships with Qianjiang Motor Group (QJ Motor) for Benelli models.¹⁴ Products are distributed through a US dealer network rather than manufactured in-house.²³

Notable Products

SR125 Pit Bike - Entry-level off-road pit bike for beginners.
SSR 188S Dirt Bike - Air-cooled 200cc dirt bike for trails.
SRG70 Go Kart - Recreational racing kart.
Benelli Leoncino 250 - Street motorcycle with retro styling.
Electric Scooter SR139 - 48V electric scooter for urban use.
Pitster Pro LXR - High-performance pit bike model.

Reputation

SSR Motorsports is viewed by enthusiasts as a budget-friendly option for pit bikes, ATVs, and entry-level powersports, appealing to beginners and casual riders.¹⁴ Professionals note reliable distribution and dealer support but criticize build quality and durability compared to premium brands.² Limited employee and revenue data suggests a small-scale operation focused on value imports.¹³

Sources (7)