SS Cricket

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Overview

Sareen Sports Industries (SS) is an Indian sports equipment manufacturer specializing in cricket equipment, founded in 1969. The company produces a comprehensive range of cricket gear including bats, balls, helmets, batting gloves, protective equipment, shoes, bags, and clothing. SS is best known for its cricket bats, particularly the Sunridges line, which gained prominence following high-profile test innings by Indian batsmen. The brand has evolved toward modern T20-era cricket while maintaining a presence across multiple market segments, from entry-level to premium competitive play.

History

Sareen Sports Industries was founded in 1969 by N.K. Sareen and established its main factory in Meerut, Uttar Pradesh. The company gained international recognition through its SS Sunridges bat line, which debuted in 1976 and became widely popular following VVS Laxman's 281-run test innings against Australia at Eden Gardens in 2001 and Virender Sehwag's 309-run innings against Pakistan at Multan. SS bats have been used by numerous international cricketers including Kumar Sangakkara, Yuvraj Singh, Shikhar Dhawan, Jonny Bairstow, Quinton De Kock, and Kieron Pollard. The brand has expanded its product portfolio beyond bats to encompass a full range of cricket equipment and apparel.

Product Lines

Product Line	Positioning	Price Range
SS Ton Master	Mid-range English willow for club players	$200 - $400
SS Ton Magnum	Premium grade for competitive club and state-level play	$400 - $800
SS Ton Gully	Kashmir willow entry point for beginners and tape-ball cricket	$80 - $150
SS Sunridges	Heritage line of premium performance bats	$300 - $1000
SS Retro Series	Wide range catering to varied batting needs	$150 - $600
SS Traditional Range	Includes models like Gladiator, Limited Edition, and Professional lines	$200 - $700

Manufacturing

SS manufactures its products in-house at its main factory located in Meerut, Uttar Pradesh, India. The company produces cricket bats using both English willow and Kashmir willow depending on the product line and market segment. SS bats are exported globally and distributed to markets across the world.

Notable Products

SS Sunridges - Heritage bat line that gained prominence from VVS Laxman's 281-run test innings in 2001 and Virender Sehwag's 309-run innings; remains the company's most recognized product
SS Ton Master English Willow - Well-balanced mid-range bat with solid edges and consistent willow; most popular SS model among American club players
SS Ton Magnum - Premium grade English willow bat designed for competitive club and state-level cricket
SS Ton Gully - Kashmir willow bat serving as entry point for beginners and tape-ball cricket players

Reputation

SS is recognized as a top-class cricket bat brand among both amateur enthusiasts and professional cricketers, particularly in the Indian subcontinent. The brand is known for offering a wide range of options across different price points and skill levels, from entry-level to premium competitive equipment. SS bats are characterized by thick edges (typically 38-42mm on premium models), pronounced spines, and low-to-mid sweet spots designed for modern T20-era cricket. The brand has maintained credibility through endorsements by international players and its heritage of use in memorable test cricket performances, though it faces competition from other established manufacturers in the global market.

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