Stella & Dot

Active

Overview

Stella & Dot operates as an online and home boutique-style company selling jewelry, handbags, fashion accessories, and skincare products through a social shopping business platform.¹² It targets women via in-home and online sales, with a focus on direct selling.¹² The brand is known for its female-led approach and products like stackable bracelets and layered necklaces.³⁴

History

Stella & Dot was founded in 2004 by Jessica Herrin.¹³ It established headquarters in Brisbane, California, and developed a model for home-based sales of jewelry and accessories.¹² The company has grown to include related brands such as Keep Collective and Ever, LLC, while maintaining operations for over 20 years.²

Product Lines

Product Line	Positioning	Price Range
Jewelry	Versatile stackable and layered pieces	$50 - $200
Handbags	Fashion accessories for everyday use	$100 - $300
Fashion Accessories	Complementary style items	$30 - $150
Skincare Products	Beauty and cosmetics line	$40 - $100

Manufacturing

Manufacturing details are not specified in available sources. Products are described as ethically crafted, but locations and in-house versus outsourced production remain undisclosed.⁴

Notable Products

Stackable Bracelets - Versatile bracelets designed for layering and mixing.
Layered Necklaces - Multi-strand necklaces for customizable styling.
Handbags - Fashion handbags sold through home and online boutiques.

Reputation

Stella & Dot holds BBB accreditation with operations noted for over 21 years in direct selling of jewelry and accessories.² It is perceived as a female-led brand empowering women through social commerce, though specific enthusiast feedback is limited in sources.¹⁴ Professionals recognize it in the direct selling industry with around 400 employees and $57 million revenue.¹²

Sources (5)