StewMac
ActiveOverview
StewMac, based in Athens, Ohio, specializes in tools, supplies, and parts for building, repairing, and modifying stringed instruments, particularly guitars and fretted instruments.126 It operates as the world's largest e-tailer of these niche products, serving artisan builders, repair shops, and major guitar brands with in-house brands like Waverly, Sloane, and Five-Star.23 The company is known for its one-stop source position in the luthier supply market, with over 50 years of operation.124
History
StewMac was founded in 1968 in Athens, Ohio.23 It has maintained a focus on manufacturing and retailing specialized tools, parts, and supplies for the guitar industry for over 50 years.14 The company has built customer loyalty through in-house brands and serves a wide range of customers from individuals to leading guitar manufacturers.23
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Luthier Tools (specialized for building and repair) | Professional-grade for instrument makers | $20 - $500 |
| Guitar Parts (tuners, hardware) | Branded components like Waverly tuners | $10 - $300 |
| Pickups and Electronics | For guitar modification and repair | $50 - $400 |
| Finishing Supplies | Materials for instrument finishing | $15 - $150 |
| Instructional Materials | How-to guides and videos | $20 - $100 |
Manufacturing
Products are manufactured in-house at their facility in Athens, Ohio.24 They design and produce specialized tools, parts, and supplies including tuners under brands like Waverly, Sloane, and Five-Star.2
Notable Products
- Waverly Tuners - High-quality tuning machines for guitars and other stringed instruments.
- Five-Star Tuners - Branded tuners known for reliability in repairs and builds.
- Specialized Luthier Tools - Tools for fretwork, setup, and construction of fretted instruments.
- Pickups and Electronics Kits - Components for customizing guitar electronics.
- Finishing Supplies - Products for staining, sealing, and polishing instruments.
Reputation
StewMac is regarded by luthiers, repair shops, and guitar builders as a primary source for reliable tools and parts, with strong loyalty to its in-house brands.23 Professionals value its comprehensive catalog and technical support.16 Employee count variations in reports (32-85) suggest a small to mid-sized operation.13 No major criticisms noted in available data.