Stone and Strand
ActiveOverview
Stone and Strand is a New York City-based contemporary luxury fine jewelry brand that produces pieces from solid gold and silver with ethically-sourced natural gemstones and diamonds. It positions itself as offering high-quality jewelry manufactured at facilities used by Fifth Avenue brands but at lower mark-ups without excessive pricing. The brand emphasizes designs created for women by women and targets everyday wear with a focus on ethical sourcing.12
History
Stone and Strand was founded in 2012 or 2013. It established operations in New York City, with addresses including 185 Franklin St and 611 Broadway Rm 604. The company has grown to approximately 20 employees and generates annual revenue around $5 million, remaining independently operated without noted acquisitions or major pivots.123
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Everyday Fine Jewelry | Contemporary pieces for daily wear | $150 - $1,800 |
| Gold and Silver Chains | Minimalist stackable designs | $200 - $1,200 |
| Gemstone Rings | Ethically-sourced natural stones | $300 - $2,000 |
| Diamond Stud Earrings | Classic versatile studs | $400 - $1,500 |
| Handcrafted Necklaces | Modern layered styles | $250 - $1,800 |
Manufacturing
Products are produced in-house at facilities used by major Fifth Avenue jewelry brands. Manufacturing emphasizes ethically-sourced materials including solid gold, silver, natural gemstones, and diamonds. Details on specific locations are not specified beyond shared high-end production sites.12
Notable Products
- Rose Gold Tiny Diamond Studs - Small diamond studs in rose gold for everyday wear.
- White Moonstone Pieces - Jewelry featuring white moonstone gemstones.
- Layered Gold Chains - Stackable chains in solid gold.
- Natural Gemstone Rings - Rings with ethically-sourced colored gemstones.
- Diamond Necklaces - Fine diamond pendants and chains.
Reputation
Stone and Strand is viewed as a woman-owned brand focused on ethical sourcing and accessible fine jewelry, appealing to consumers seeking quality without high mark-ups. It lacks BBB accreditation and has no rating due to insufficient information, indicating limited formal complaints or reviews available. Professionals note its presence in fashion contexts through collaborations and publications, though employee data suggests a small operation.12345
Sources (5)
- https://rocketreach.co/stone-and-strand-profile_b5b10b5af6886e5a
- https://prospeo.io/c/stone-and-strand
- https://worthbury.com/company/stone-and-strand/
- https://www.bbb.org/us/ny/new-york/profile/jewelry-stores/stone-and-strand-0121-87138934
- https://www.glassdoor.com/Overview/Working-at-Stone-and-Strand-EI_IE3553398.11,27.htm