Rick Steves

Overview

Rick Steves' Europe operates an online store at store.ricksteves.com selling travel accessories including packing cubes, alongside guidebooks, tours, and media focused on European travel.¹⁷ The company targets budget-conscious American travelers seeking practical tools for independent European trips.¹ It is known for its guidebook series, public television show, and small-group tours serving over 30,000 travelers annually.¹

History

Founded in 1976 by Rick Steves as Rick Steves' Europe in Edmonds, Washington.¹³ Expanded to produce guidebooks, a public television series starting in 2000, radio shows, and tour operations.¹⁵ Grew to over 100 employees with tours for 30,000 travelers yearly and reported $100 million revenue in 2019.¹²

Product Lines

Manufacturing

Products sold via store.ricksteves.com, such as packing cubes and luggage, are primarily outsourced to manufacturers, with specifics not detailed in sources.⁷ No information indicates in-house production.¹

Notable Products

• Rick Steves Packing Cube Set - Set of lightweight cubes for organizing clothes in luggage.
• Rick Steves Classic Back Door Bag - Durable daypack designed for European walking tours.
• Rick Steves Travel Guidebooks - Country-specific guides emphasizing budget and cultural immersion.
• Rick Steves Money Belt - Hidden pouch for securing valuables while traveling.
• Rick Steves Travel Towel - Quick-dry microfiber towel for backpackers.

Reputation

Enthusiasts value Rick Steves for practical, no-frills advice on affordable European travel and reliable gear.¹⁵ Professionals recognize the brand's strong position in the travel media and tour sector, with consistent operations over 48 years.³ Some note lack of BBB accreditation, though no major complaints are highlighted.³ Criticisms are minimal in sources, focusing more on travel philosophy than products.¹