Soft99

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Overview

Soft99 is a Japanese car care and detailing brand established in 1954, specializing in products like shampoos, waxes, coatings, glass water repellents, tire and wheel care, and in-car supplies. SOFT99 USA operates as the official dealer importing and distributing SOFT99 Corp.'s products to the US market, emphasizing Japanese manufacturing standards and environmental compliance.³⁶

History

SOFT99 Corp. was founded in 1954 in Japan, initially focusing on car care products.³ The company has over 70 years of experience, developing a wide range of innovative detailing solutions including protection products like waxes, liquid sealants, and spray-and-rinse items.¹² It remains active with products designed and manufactured entirely in Japan.³

Product Lines

Product Line	Positioning	Price Range
Car Wash Shampoos	basic cleaning solutions	$10 - $30
Coating & Waxing	paint protection sealants	$20 - $60
Glass & Mirror Water Repellents	hydrophobic treatments	$15 - $40
Tire & Wheel Care	dressings and cleaners	$10 - $25
In-Car Care Supplies	interior maintenance	$10 - $30

Manufacturing

All SOFT99 products are designed and manufactured in Japan by SOFT99 Corp., adhering to high environmental protection standards.³

Notable Products

Mirror Shine Wax - Quick-apply wax with wipe-on wipe-off application, no curing time, providing glossy finish and water sheeting.⁵
F7 Sealant - Liquid sealant for paint protection.²
Spray and Rinse Products - Easy-application protection cleaners.²

Reputation

Soft99 is recognized by detailing enthusiasts for precision, quality, and innovation in protection products after decades of experience.¹² Professionals note its strong performance in waxes and sealants compared to alternatives like Gyeon and Gtechniq.⁵ It is perceived as a leader in Japanese car care manufacturing standards.¹

Sources (6)