Hori

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Overview

Hori Co., Ltd. is a Japanese peripheral manufacturer specializing in gaming controllers, gamepads, joysticks, and flight sticks for major gaming platforms including Nintendo, PlayStation, and Xbox. The company is recognized as one of the first third-party accessory makers in the gaming industry and has maintained a position as a premier licensed peripheral manufacturer in Japan for decades. Hori is known for combining quality construction with ergonomic design and has expanded globally since 2004, establishing offices in the US, Hong Kong, and the UK to serve international markets.

History

Hori Co., Ltd. was founded in February 1970 as a manufacturer of peripherals for video and audio equipment, originally operating under the name Hori Electric Co., Ltd. The company entered the video game market in 1985 with officially licensed Family Computer peripherals including the Joystick-7 and Wing Commander. In 2000, the company rebranded from Hori Electric Co., Ltd. to Hori Co., Ltd. Since 2004, Hori has expanded its operations globally with offices established in the US, Hong Kong, and the UK to enable worldwide distribution and customer service.

Product Lines

Product Line	Positioning	Price Range
Nintendo Controllers & Accessories	Official licensed peripherals for Nintendo platforms	$30 - $150
PlayStation Controllers & Accessories	Official licensed peripherals for PlayStation systems	$40 - $180
Xbox Controllers & Accessories	Official licensed peripherals for Xbox platforms	$40 - $160
Arcade Sticks & Fight Sticks	High-end competitive gaming controllers	$150 - $300
Flight Sticks & Simulation Controllers	Specialized peripherals for flight and simulation games	$100 - $250

Manufacturing

Hori manufactures gaming peripherals with a focus on quality standards and ergonomic design. The company utilizes both in-house development and manufacturing capabilities while maintaining strict quality control across all products. Production details regarding specific manufacturing locations or outsourcing arrangements are not publicly detailed in available sources.

Notable Products

Joystick-7 - Early officially licensed Family Computer joystick released in 1985, marking Hori's entry into the gaming peripheral market
Wing Commander - Licensed Family Computer flight stick peripheral from the mid-1980s
S.D. Station - Family Computer peripheral released alongside other early Hori gaming accessories
PlayStation Licensed Controllers - Official PlayStation controllers combining quality construction with ergonomic design
Nintendo Switch Pro Controller Alternatives - Modern officially licensed controllers for Nintendo Switch platform

Reputation

Hori is regarded as a quality-focused peripheral manufacturer with a strong reputation among gaming enthusiasts for ergonomic design and build quality. The company is recognized as a pioneer in third-party gaming accessories and maintains official licensing relationships with major console manufacturers. Hori's products are generally perceived as premium alternatives to standard controllers, though pricing reflects this positioning. The brand has sustained credibility through decades of consistent product quality and innovation in gaming peripheral design.

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