Striiv

Overview

Striiv is a fitness technology company known for developing activity trackers that gamify walking and exercise to motivate users through challenges, charity donations, and social features. Positioned in the consumer fitness monitoring market, it competed with brands offering wearable step counters and heart rate monitors. The company became notable for its innovative approach to making daily activity feel playful but ceased independent operations after its intellectual property was acquired for medical wearable development.¹²³⁵

History

Striiv was founded in 2010 by David Wang, initially under Zing Systems, with incorporation in 2010 and local business start in 2011. The company developed fitness devices focused on motivational gamification for walking and activity tracking. Facing challenges, its intellectual property and staff were acquired around 2018 by James Mault to form BioIntelliSense, a medical device company.¹²³⁵

Product Lines

Manufacturing

Manufacturing details for Striiv products are not specified in available sources. As a small consumer electronics firm, production was likely outsourced to third-party manufacturers in Asia, common for fitness trackers. No information on in-house facilities.²

Notable Products

• Striiv Bio 2 Plus - Heart rate monitor with activity tracking and gamification features.
• Striiv Apex HR - Heart rate-enabled fitness tracker for exercise monitoring.
• Striiv Pedometer Clip-On - Compact clip device for step counting and motivational challenges.

Reputation

Striiv received mixed employee feedback, with Glassdoor ratings averaging 2.7 out of 5 based on 16 reviews, indicating average working experiences. Professionals noted its innovative gamification in fitness but highlighted operational challenges leading to acquisition. Enthusiasts appreciated the motivational app integration but faced pairing issues with some devices.²⁶