Sunday Afternoons

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Overview

Sunday Afternoons is a family-owned company specializing in sun protection hats and accessories with UPF 50+ ratings for men, women, and children. It offers headwear designed for outdoor activities such as hiking, fishing, beach trips, and winter sports, emphasizing comfort, weather protection, and sustainability. The brand is known for repurposing materials into functional hats and maintaining a focus on innovation since its origins in the Pacific Northwest.¹²⁴⁶

History

Sunday Afternoons was founded in the early 1990s by Robbin and Angeline Lacy in Ashland, Oregon, initially repurposing scraps from their waterproof blankets, The Original Adventure Blanket, into sun hats. Years of design development resulted in the Original Adventure Hat with UPF 50+ protection, wide brim, and neck cape, which remains an icon. In 2007, the second generation of the Lacy family joined the business. The family-owned company continues operations, rooted in outdoor activities since the 1980s.²⁴

Product Lines

Product Line	Positioning	Price Range
Adventure Hats	UPF 50+ wide-brim sun protection	$40 - $60
Ultra Adventure Hats	Lightweight packable sun hats	$50 - $70
Kids Hats	Sun protection for children	$30 - $50
Beach Hats	Foldable hats for water activities	$35 - $55
Winter Hats	Cold weather headwear	$40 - $60

Manufacturing

Products are crafted by a family-owned company with production oversight indicated by VP Production role, suggesting some in-house elements, though specific locations are not detailed. Emphasis is placed on sustainable practices, such as repurposing materials from their blanket production.³⁴

Notable Products

Original Adventure Hat - Iconic UPF 50+ hat with wide brim and protective neck cape for sun protection.
The Original Adventure Blanket - Waterproof portable blanket that originated the company's material repurposing for hats.
Ultra Adventure Hat - Lightweight, packable version of the adventure hat for travel and outdoor use.
X-Large Brim Hat - Extended brim hat for maximum sun coverage during activities.

Reputation

Sunday Afternoons is perceived positively by outdoor enthusiasts for its durable UPF 50+ hats suited to various activities and weather conditions. The family-owned heritage and sustainable practices, like material repurposing, appeal to users valuing functionality over fashion. No significant criticisms noted in available sources, with consistent operation over 30 years indicating reliability.¹²⁴

Sources (6)