Superfeet

Overview

Superfeet produces insoles and foot supports focused on biomechanics, comfort, and performance for athletes and everyday users.¹³⁴ The brand holds a position in the performance insole market, originating from ski boot expanders and expanding to applications in running shoes, hockey skates, work boots, and other footwear.³ It is noted for its anatomically engineered shape and materials such as carbon fiber and supercritical ATPU foam.³

History

Superfeet was founded in 1977 by Dennis Brown and Dr. Chris Smith as part of the Sports Medicine Division of Northwest Podiatric Laboratory.²³ It started with ski boot expanders for professional skiers, followed by custom cork insoles made on-site for snow athletes.³ The product line expanded to hockey skates, work boots, and running shoes over four decades, growing into a global foot support brand used by top athletes.³

Product Lines

Notable Products

• Ski Boot Expanders - Initial product for professional skiers to improve fit and performance.
• Custom Cork Insoles - On-site made insoles for snow athletes providing biomechanical support.
• Carbon Fiber Insoles - High-performance insoles using carbon fiber for power and stability.
• ATPU Foam Insoles - Insoles with supercritical ATPU foam for anatomically engineered shape.

Reputation

Superfeet is recognized in the performance insole category for its biomechanical foundation and comfort, particularly among athletes in skiing, running, and ice skating.¹³ Professionals and enthusiasts value its expansion from niche sports applications to broader use.³ The recent brand identity update emphasizes performance as a core metric.¹