SuperSeed

Overview

SuperSeed is a London-based seed-stage venture capital firm founded in 2018 that invests in early-stage technical founders building artificial intelligence systems for physical industries including manufacturing, logistics, construction, defence, and energy. The firm focuses on business and industrial automation, providing capital typically between £500,000 and £1.5 million to pre-seed and seed-stage companies, with a particular emphasis on Physical AI—AI applied to real-world industrial applications rather than software-only solutions.

History

SuperSeed was founded in 2018 by Mads Jensen and Dan Bowyer, both former technology company founders with multiple successful exits. The firm launched Fund II with a first closing of £31 million, targeting a final close of £50 million with cornerstone investment from the British Business Bank's Enterprise Capital Fund programme. By the time of Fund III's launch, SuperSeed had backed 38 companies across two funds, including notable investments in companies like Hive Autonomy, OctaiPipe, Ai Build, and All3. The firm positions itself as a highly active investor, providing not only capital but also strategic support in go-to-market strategies, team building, and operational processes to help founders progress from seed to Series A funding.

Product Lines

Manufacturing

SuperSeed is a venture capital firm and does not manufacture physical products. The firm provides capital and strategic support to portfolio companies that develop AI and automation technologies for physical industries.

Notable Products

• Fund II - Seed-stage investment vehicle targeting 30-35 UK-based B2B software companies focused on business and industrial automation
• Fund III - £50 million Physical AI fund with British Business Bank backing, focused on AI systems operating in real-world industrial environments
• Founder Mentorship Programme - Active support system providing go-to-market strategy, team building, and operational guidance to portfolio companies

Reputation

SuperSeed is recognized as a specialized investor in the emerging Physical AI sector, with credibility stemming from its founders' track records as successful technology entrepreneurs. The firm is noted for its hands-on approach to supporting early-stage founders, distinguishing itself through active mentorship rather than passive capital provision. Its backing by the British Business Bank and focus on industrial automation positions it as a serious player in UK deeptech investment, though as a relatively young firm founded in 2018, it has limited long-term track record compared to established venture capital firms.