Supor

Overview

Zhejiang Supor Co., Ltd. is a Chinese manufacturer of cookware and small domestic appliances, recognized as the leader in China's cookware industry and No. 2 worldwide in cookware manufacturing. It produces over 200 million products annually, sold through 40,000 points of sale in China and exported to over 50 countries via Groupe SEB's network. The company emphasizes quality and innovation, with business areas including cookware, small electric kitchen appliances, home environmental appliances, and large kitchen appliances.

History

Founded in 1994, Supor produced China's first safe pressure cooker and rapidly grew into a prominent cookware manufacturer. It became the first Chinese cookware company listed on the Shenzhen Stock Exchange in 2004 (stock code 002032). In 2006, Groupe SEB acquired it for 2.37 billion yuan (US$296 million). The company has expanded from kitchen products into living room appliances and maintains five R&D and manufacturing sites.

Product Lines

Manufacturing

Supor operates five R&D and manufacturing sites in Hangzhou, Wuhan, Shaoxing, Yuhuan (Zhejiang), and Vietnam, producing over 100 million products annually including cookware and appliances. Manufacturing is in-house with extensive capacity for stainless steel, aluminum, and other materials. Products are made primarily in China with some international facilities via parent Groupe SEB's 29 global sites.

Notable Products

• Safe Pressure Cooker - China's first safe pressure cooker, introduced at founding in 1994.
• Stainless Steel Cookware - Core product line with multi-ply and hard anodized options.
• Electric Kitchen Appliances - Includes rice cookers and other small electrics leading in China sales.
• Air Filters - Part of expansion into home environmental appliances.
• Vacuum Cleaners - Newer living room category product.

Reputation

Supor is viewed as a market leader in China for cookware and small appliances due to its quality, innovation, and extensive distribution. Professionals note its strong R&D with over 160 engineers and global sales via Groupe SEB. Some criticisms may arise from its mass-market positioning, though it holds top sales rankings in multiple categories.