Surratt Beauty

Active

Overview

Surratt Beauty produces luxury cosmetics and beauty tools inspired by Japanese craftsmanship and New York design. The brand focuses on customizable, refillable products including makeup and tools for professional-level results accessible to consumers and artists.¹²³⁶

History

Surratt Beauty was founded in 2013 by makeup artist Troy Surratt, drawing from Japanese design aesthetics and New York sensibility.¹⁵ The brand originated with influences from Japan where it was conceptually born, combined with U.S. operations.³⁶ It has maintained operations as an independent cosmetics company headquartered in New York.²⁴

Product Lines

Product Line	Positioning	Price Range
Lip Products (customizable lipsticks)	luxury refillable lip color	$30 - $50
Eye Products (eyeshadows and liners)	modular eye makeup	$25 - $45
Foundation and Concealers	buildable coverage bases	$40 - $60
Beauty Tools (brushes and applicators)	precision Japanese-inspired tools	$20 - $80
Blush and Highlighters	sculpting powders	$30 - $50

Manufacturing

Products are made in Japan, emphasizing master craftsmanship.¹³⁶

Notable Products

Relevée Levator - Brow-lifting pencil for precise arch shaping.
Auto-Graphique Liner - Liquid eyeliner with customizable grip applicator.
Arrivées Lip Wand - Refillable liquid lipstick with doe-foot applicator.
Beauty No. 5 Brush - Versatile foundation brush with dual-fiber design.
Expressioniste Brow Pencil - Twist-up brow pencil for defined strokes.

Reputation

Surratt Beauty is regarded by makeup enthusiasts and professionals for its innovative, high-quality tools and customizable formulas influenced by Japanese precision.²³ Strengths include ease of use for pro results and refillable packaging; limited criticisms noted in available data.¹⁴

Sources (7)