Survive Outdoors Longer

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Overview

Survive Outdoors Longer (SOL) manufactures outdoor and adventure emergency gear focused on survival kits, emergency shelters, fire starters, and signaling devices. The brand positions itself as a provider of reliable, high-quality emergency and everyday essentials designed for outdoor enthusiasts and adventurers who need dependable gear in challenging conditions. SOL is part of Adventure Ready Brands, a portfolio company that also owns recognized outdoor brands including After Bite, Ben's insect repellent, Natrapel, Adventure Medical Kits, and AfterBurn.

History

Founded in 1973 in Littleton, New Hampshire, SOL emerged as a manufacturer of innovative survival and outdoor emergency products. The company became known for developing effective survival solutions including emergency shelters and fire-starting kits. SOL is now operated under Adventure Ready Brands, which consolidates several established outdoor and emergency product lines under unified ownership and distribution.

Product Lines

Product Line	Positioning	Price Range
Survival Kits	Complete emergency preparedness solutions	$30 - $200
Emergency Shelters & Bivvies	Lightweight emergency protection	$40 - $150
Fire Starters & Kits	All-weather fire-starting tools	$15 - $80
Signaling Devices	Emergency communication and location	$10 - $60
Emergency Blankets	Compact thermal protection	$5 - $40
Tools & Accessories	Utility gear for outdoor survival	$20 - $120
Compasses & Navigation	Orienteering and navigation aids	$15 - $75
Whistles & Lighting	Signaling and illumination devices	$8 - $50

Manufacturing

Specific manufacturing details are not provided in available sources. SOL products are distributed through Adventure Ready Brands' retail and dealer network, suggesting a combination of in-house and outsourced production typical of established outdoor gear manufacturers.

Notable Products

SOL Emergency Shelter - Lightweight emergency bivvy designed for rapid deployment in survival situations
SOL Fire Starter Kits - All-weather fire-starting systems engineered to ignite in challenging outdoor conditions
SOL Emergency Blanket - Compact thermal reflective blanket for emergency warmth and protection
SOL Survival Kits - Comprehensive emergency kits combining multiple survival tools and essentials
SOL Signaling Devices - Whistles and visual signaling tools for emergency location and communication

Reputation

SOL is recognized among outdoor enthusiasts and adventurers for producing reliable, innovative survival gear that performs in demanding conditions. The brand benefits from its long operational history since 1973 and association with Adventure Ready Brands' portfolio of established outdoor products. The company is positioned as a trusted provider of emergency preparedness equipment rather than a luxury or premium brand, appealing to practical-minded outdoor users and professionals who prioritize functionality and dependability.

Sources (5)