Tacori
ActiveOverview
Tacori is a family-owned jewelry design house and manufacturer based in Glendale, California, specializing in handcrafted engagement rings, wedding bands, and fine jewelry, particularly known for its signature crescent silhouette in bridal collections.136 The brand expanded from pearls to diamonds in the early 1990s and gained prominence through features on shows like The Bachelor, positioning it as a luxury option in the U.S. bridal market with in-house California production.36
History
Tacori was founded in 1979 by Haig Tacorian and Gilda Tacorian, Romanian immigrants of Armenian heritage, after working at Gilda's father's company B&T Jewelers starting in 1972.36 The company developed its signature crescent silhouette in 1998 and shifted focus to diamonds in the early 1990s, becoming associated with bridal jewelry by 2005.3 It moved to Glendale in 2003, bringing manufacturing in-house, and remains family-operated across three generations with Haig as Chairman, son Paul as CEO, and daughter Nadine as Design Director and COO.47
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Crescent Bridal | Signature engagement and wedding rings with crescent silhouette | $1,500 - $10,000 |
| Dantela Collection | Lace-inspired fine jewelry and bridal pieces | $800 - $5,000 |
| Simply Tacori | Simplified elegant bridal designs | $1,000 - $6,000 |
| Fine Jewelry | Everyday luxury earrings, necklaces, bracelets | $300 - $3,000 |
Manufacturing
All Tacori jewelry is handcrafted in-house by artisans at their California studios in Glendale.148 The company consolidated manufacturing there in 2003 and employs first- and second-generation immigrants.4
Notable Products
- Crescent Silhouette Engagement Ring - Iconic design featuring heart-inspired crescent shapes, trademark-protected since 1998.
- Dantela Wedding Band - Lace-patterned band with intricate detailing for bridal sets.
- Simply Tacori Solitaire - Minimalist diamond solitaire with subtle crescent elements.
- Tacori Pearl Necklace - Early pearl designs from company origins, now in fine jewelry line.
Reputation
Tacori is regarded by jewelry professionals for its distinctive crescent designs and commitment to U.S.-based handcrafting, earning recognition like top visibility in bridal categories.3 Enthusiasts praise the originality and family heritage but note higher prices compared to mass-produced alternatives.34 The brand has pursued over 30 lawsuits to protect its trademarks, reflecting strong design integrity.3
Sources (9)
- https://www.zoominfo.com/c/tacori-inc/37437656
- https://rocketreach.co/tacori-profile_b5c75425f42e0d10
- https://en.wikipedia.org/wiki/Tacori
- https://www.latimes.com/b2b/consumer-goods-retail/story/2026-02-23/tacori-family-owned-luxury-brand
- https://prospeo.io/c/tacori
- https://www.tacori.com/the-tacori-story/
- https://www.tacori.com/history/
- https://www.tacori.com/about-tacori/
- https://www.tacori.com