TAFT
ActiveOverview
TAFT specializes in handcrafted men's designer boots and shoes made by artisans in Spain and Portugal using high-quality leather and textiles. The brand offers unique designs including boots, sneakers, loafers, and dress shoes, sold primarily through direct-to-consumer e-commerce with some retail presence. It targets fashion-forward consumers seeking bold, distinctive footwear for daily and special occasions, with expansion into women's shoes and accessories.
History
Founded in 2013 by Kory Stevens in Provo, Utah, initially as a Kickstarter campaign for socks that raised $46,880. The company pivoted to footwear in 2015 after early sock sales, achieving $117,000 in revenue that year. In 2018, it raised $5 million in seed funding led by Kickstart Capital, with participation from Fifth Wall Ventures, Peterson Partners, and Dwyane Wade, supporting product expansion and market growth. The brand opened its first retail store in Soho, New York, and hired its first president amid rapid growth.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Chelsea Boots | Sleek ankle boots for urban style | $300 - $500 |
| Chukka Boots | Casual desert-style boots | $300 - $500 |
| Jodhpur Boots | Bold equestrian-inspired designs | $400 - $600 |
| Dress Shoes | Contemporary formal footwear | $250 - $450 |
| Sneakers | Stylish casual athletic options | $200 - $400 |
| Loafers | Versatile slip-on shoes | $250 - $450 |
Manufacturing
Products are handcrafted by master artisans in Spain and Portugal. Manufacturing is outsourced to these regions, utilizing high-quality leathers and textiles with focus on meticulous craftsmanship. No in-house production facilities mentioned.
Notable Products
- Rome Boot - Premium boot model highlighted in product lineup for its quality construction.
- The Jack Shoe - Key dress shoe offering in the collection, positioned for premium sales.
- Chelsea Boots - Popular ankle boot style combining classic fit with unique designs.
- Jodhpur Boots - Distinctive high-leg boots known for bold aesthetics.
- Chukka Boots - Casual boot option emphasizing comfort and style.
Reputation
TAFT is recognized by footwear enthusiasts for its unique, bold designs and high-quality construction from European artisans, standing out in a niche market of distinctive men's shoes. Professionals note its rapid growth from Kickstarter origins to funding and retail expansion as impressive for a young brand. Some criticism exists around polarizing styles that may not appeal broadly, though fit and materials receive consistent praise.