Tangle Teezer

Active

Overview

Tangle Teezer is a British company specializing in hair care products, primarily detangling hairbrushes with patented two-tiered teeth technology.¹⁴ It holds cult status among customers, influencers, celebrities, and stylists in over 75 countries, known for creating a new category in detangling tools.²³ The brand received the Queen's Award for Innovation in 2012 and for International Trade in 2014, and appeared on the Sunday Times Fast Track 100 in 2013 and 2016.¹

History

Tangle Teezer was founded by hairdresser Shaun Pulfrey, who began developing the detangling hairbrush concept in 2003 after years at salons like Toni&Guy and Nicky Clarke.¹ The company was incorporated in 2005, with the first product launched in 2007 from Brixton, London; sales grew from £500,000 in 2009 to £28.6 million by 2016, expanding to 70 markets.¹ In July 2021, Pulfrey sold a majority stake to Mayfair Equity Partners for approximately £70 million.¹

Product Lines

Product Line	Positioning	Price Range
The Original Detangling Brush	Core detangler for wet and dry hair	$15 - $20
Compact Styler	Portable detangler for on-the-go use	$15 - $20
Blow Dry Brush	Styling tool for blow-drying	$25 - $35
Smoothie Brush	Detangler for curly or textured hair	$15 - $25
Wet Hair Brush	Gentle detangler for shower use	$15 - $20

Manufacturing

Manufacturing details are not specified in available sources; products are designed in the UK with patented technology.¹⁴

Notable Products

The Original - Signature detangling hairbrush launched in 2007 that created a new product category.
Compact Styler - Portable version of the detangling brush for styling.
Blow-Dryer - Brush designed for use with blow dryers to smooth and detangle.
Smoothie - Brush tailored for curly, coily, and textured hair.
Wet Hair Brush - Detangler optimized for use on wet hair in the shower.

Reputation

Tangle Teezer is praised by enthusiasts and professionals for its patented teeth technology that detangles without pulling or damage, earning cult following and awards.¹²³ It is a staple for stylists and consumers seeking effective hair tools.³ Some sources note its revolutionary market impact, though specific criticisms are not detailed in results.¹

Sources (6)