Target
ActiveOverview
Target Darts is a manufacturer of darts equipment and accessories, including barrels, flights, shafts, dartboards, and related supplies for both recreational and professional players. Founded in 2006, the company has established itself as a significant player in the darts equipment market, positioning itself around innovation and premium craftsmanship. The brand sponsors professional players across multiple continents and is recognized as a leading global darts manufacturer.
History
Target Darts was launched in 2006 with a focus on fresh, innovative design and premium product quality. The company built its reputation through impeccable craftsmanship and game-changing product development. Over two decades, Target expanded its sponsorship portfolio to include top professional players worldwide, establishing a presence across Europe, North America, and Asia-Pacific regions.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Steel Tip Darts | Professional and recreational steel tip darts | $20 - $150 |
| Soft Tip Darts | Electronic dartboard compatible darts | $15 - $80 |
| Dartboards | Competition and casual play dartboards | $100 - $500 |
| Dart Accessories | Flights, shafts, points, and cases | $5 - $200 |
| Dart Sets | Complete starter and professional sets | $30 - $300 |
Manufacturing
Target manufactures darts equipment from its facility in Harlow, Essex, United Kingdom. The company emphasizes in-house craftsmanship and quality control as core to its production process, though specific details on outsourcing practices are not publicly detailed.
Notable Products
- Professional Steel Tip Barrels - Premium darts barrels designed for competitive play, backed by professional player endorsements
- Innovative Flight Designs - Cutting-edge dart flight technology combining aerodynamics with aesthetic design
- Competition Dartboards - High-quality dartboards engineered for tournament and professional use
- Soft Tip Dart Systems - Electronic-compatible darts for online and casual play environments
Reputation
Target Darts is perceived as an innovative and quality-focused manufacturer within the professional darts community. The brand benefits from sponsorships of top-ranked players, including 2025 World Champion Luke Littler, which enhances its credibility among serious enthusiasts. The company is recognized for combining cutting-edge technology with traditional craftsmanship, though specific criticisms or limitations are not documented in available sources.