taste.com.au

Active

Overview

Taste.com.au operates as Australia's primary digital food platform, hosting over 50,000 recipes focused on home cooking. It provides recipe content, ingredient matching with retailers like Coles, and serves a monthly audience exceeding 2 million unique users. The site emphasizes Australian home cooks with content created by an in-house team.

History

Taste.com.au launched in 2006 as a pioneering Australian food website. It grew to become the leading site in the category, partnering with Coles in 2015 for product-to-recipe integration that boosted recipe views by 59%. The platform underwent a major redesign in recent years, marking its largest evolution.

Notable Products

Recipe Database - Collection of over 50,000 recipes tailored for Australian home cooks.
Coles Ingredient Matching - System integrating Coles product images and prices into recipes.
Baking Recipes Section - Dedicated content for baked goods and treats.

Reputation

Taste.com.au is recognized by Australian home cooks as a reliable source for everyday recipes and meal inspiration. Professionals note its strong audience reach and retailer partnerships as key strengths in digital food media. Some users mention occasional content repetition, but it maintains a solid position without major criticisms.

Sources (3)