Ten C
ActiveOverview
Ten C is a luxury outerwear brand founded in 2012 that specializes in durable, minimalist garments designed to last a lifetime. The brand combines Italian craftsmanship with Japanese engineered textiles, particularly Original Japanese Jersey (OJJ), to create functional outerwear that prioritizes quality and practicality over aesthetic trends. Named after Hans Christian Andersen's fairy tale "The Emperor's New Clothes," Ten C positions itself against vanity-driven fashion, focusing instead on timeless design and environmental responsibility through waste reduction and longevity.
History
Ten C was founded in 2012 by Alessandro Pungetti (former Esemplare designer) and Paul Harvey (ex-Stone Island talent), both bringing deep expertise in fabric technology and functional design. The brand is owned by FGF Industry Group, headed by Enzo Fusco, and is based in Venice, Italy. Since its launch, Ten C has built a reputation for innovative material hybridization and commitment to Italian manufacturing while drawing inspiration from Japanese textile engineering. The brand has expanded distribution globally and collaborated with exclusive retailers like Antonia.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Outerwear | Functional luxury jackets and anoraks | $195 - $1,200 |
| T-shirts and Polos | Summer basics in refined fabrics | $80 - $250 |
| Capsule Collections | Limited collaborative pieces | $200 - $800 |
Manufacturing
All garments are manufactured exclusively in Italy, with Original Japanese Jersey textiles produced in Japan and then composed and sewn in Italy. The brand emphasizes in-house quality control and craftsmanship, with particular attention to durability and waterproof properties. Manufacturing prioritizes environmental responsibility and waste elimination throughout the production process.
Notable Products
- Anorak - Iconic waterproof outerwear piece designed for durability and adaptability to the wearer's body
- Tempest Anorak - Advanced anorak variant combining OJJ with hybrid material technology for enhanced functionality
- Original Japanese Jersey Garments - Core collection utilizing OJJ textiles for strength, waterproofing, and long-term wear characteristics
Reputation
Ten C is respected among fashion enthusiasts and professionals for its uncompromising commitment to quality, durability, and functional design over trend-driven aesthetics. The brand appeals to consumers seeking investment pieces that age well and maintain their integrity over decades of use. Critics note the premium pricing reflects the quality and manufacturing standards, though some view the minimalist branding and anti-fashion positioning as niche rather than broadly accessible. The brand has earned credibility through its heritage connections to Stone Island and its innovative use of Japanese textiles in Italian manufacturing.