Ten Percent Happier

Overview

Ten Percent Happier is a mindfulness and meditation platform offering an award-winning mobile app, podcasts, books, and online courses. The company provides guided meditations and expert instruction on establishing healthy habits, stress management, and improving relationships, targeting both beginners and experienced practitioners. The platform positions itself as making meditation accessible and practical through a straightforward, demystified approach to mindfulness practice.

History

Ten Percent Happier was founded in 2015 by Derek Haswell, Ben Rubin, and news anchor Dan Harris, who relaunched a self-improvement app from the earlier Change Collective project. In 2017, the company expanded its reach by publishing and promoting the book 'Meditation for Fidgety Skeptics,' bringing meditation education to skeptics across the United States. The company has grown to offer curated meditations, lessons, a weekly newsletter, and extensive web-based resources, evolving its content based on community feedback.

Product Lines

Manufacturing

Ten Percent Happier operates as a digital-first company with no physical manufacturing. The platform is built using web technologies including JavaScript, HTML, and PHP, with mobile applications developed for iOS and other platforms. Content is produced in-house by the company's team and curated from external meditation teachers and experts.

Notable Products

• Ten Percent Happier App - Award-winning mobile application featuring guided meditations, courses, and mindfulness instruction for all experience levels
• Meditation for Fidgety Skeptics - Published book co-authored by Dan Harris and Jeff Warren presenting meditation as practical for skeptics and busy individuals
• Weekly Newsletter - Email-based content providing meditation guidance and mindfulness resources to subscribers

Reputation

Ten Percent Happier is recognized as a leader in the mindfulness app space with an award-winning platform that appeals to both beginners and experienced meditators. The brand is known for its accessible, non-dogmatic approach to meditation, particularly through Dan Harris's 'fidgety skeptic' positioning that demystifies the practice. The company operates with a focus on self-management and evolutionary purpose, though as a smaller player in the wellness market, it faces competition from larger meditation platforms. The platform maintains strong community engagement and continues to evolve based on user feedback.