The killing Floor
ActiveOverview
The Killing Floor Skateboards is an independent skate brand founded in 2009 by John Vitale, a skateboarder and designer based in Portland, Oregon. It specializes in skateboard decks featuring artwork inspired by old blues, jazz, classic rock, and old-school skateboarding, using wide color palettes and collage styles with themes like astronomy, science, and good versus evil. The brand also offers apparel, videos, and magazines, positioning itself as a small, scene-supporting operation in the Pacific Northwest skate market.12345
History
The Killing Floor Skateboards was founded in 2009 by John Vitale in Portland, Oregon, with the name derived from Howlin' Wolf's 1960s blues song 'Killing Floor.' Vitale has designed all graphics since inception, emphasizing art influenced by blues, jazz, classic rock, and simpler skateboarding eras. The brand remains independent, focusing on unique artwork to differentiate from mainstream skate companies.12345
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Skateboard Decks (7-ply maple) | Art-driven old-school style decks | $50 - $70 |
| Skateboard Apparel | Casual skate scene clothing | $20 - $50 |
| Skate Videos | Independent skate footage | $10 - $30 |
| Skate Magazines | Print skate culture publications | $5 - $15 |
Manufacturing
Skateboard decks are constructed from traditional 7-ply maple with slight concave for stability and pop. Manufacturing location is not specified; as a small independent brand, production is likely outsourced to standard skate deck facilities.2
Notable Products
- Collage-Style Decks - Decks with wide color palettes and themes of astronomy, science, good vs. evil.
- Blues-Inspired Graphics - Artwork drawing from Howlin' Wolf and classic rock influences.
- 7-Ply Maple Decks - Standard construction providing stability and pop for street skating.
Reputation
The Killing Floor is perceived as an authentic, small independent brand by skate enthusiasts, valued for John Vitale's unique, art-focused graphics that stand out from mainstream designs. Professionals and fans appreciate its Pacific Northwest roots and commitment to old-school vibes and scene support. As a niche player, it lacks widespread recognition but earns respect for artistic integrity over commercial scale.1458
Sources (8)
- https://www.skatedeluxe.com/en/b/the-killing-floor-shop
- https://www.warehouseskateboards.com/the-killing-floor-skateboards
- https://thekillingfloorskateboards.com/pages/about-us
- https://www.consortium.co.uk/brands/the-killing-floor.html
- https://www.tactics.com/info/the-killing-floor-skateboards-qa-with-john-vitale
- https://ralanenterprisesllc.wordpress.com/2014/02/23/the-killing-floor-skateboards-with-a-s-m-i-l-e-bbs/
- https://thekillingfloorskateboards.com
- https://sponsormonsterdm.com/2016/12/28/the-brands-point-of-view-an-interview-with-john-vitale-owner-of-the-killing-floor-skateboards/