theCut
ActiveOverview
theCut operates a mobile marketplace app connecting barbers and clients across the US for on-demand haircut bookings. Users can search for available barbers by location, book appointments, pay, and tip through the platform. It serves over 7 million users and 17,000+ active barbers, focusing on simplifying scheduling and transactions in the barbershop sector.
History
Founded in 2016 by Obi Omile (CEO and Co-Founder). Grew to become the largest barbershop platform with 7 million users and 17,000+ barbers. Expanded ambitions beyond bookings to modernize men's grooming experiences, with operations in SF/NYC.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Barber Booking Platform | Mobile app for haircut scheduling | $20 - $100 |
| Barber Profile Management | Tools for service listings and photos | Free |
| Payment Processing | In-app transactions and tipping | Varies by service |
Manufacturing
Software platform developed in-house; no physical product manufacturing. Operates from Virginia with development ties to San Francisco and New York City.
Notable Products
- theCut App - Core mobile app for barber discovery, booking, and payments.
- Barber Profiles - Customizable profiles with services, photos, and availability.
- Client Search Tool - Location-based filter for available barbers.
- Multi-Profile Feature - Allows switching between multiple barber profile types.
Reputation
Perceived as a practical tool for convenient barber bookings, especially for travelers and last-minute needs. Barbers value the client acquisition and scheduling features, though some note competition from general beauty apps. Revenue of $4 million in 2025 indicates steady but niche market presence.