The Hundreds

Overview

The Hundreds is a streetwear brand and media platform founded in 2003, known for apparel inspired by 1980s surf culture, 1990s skateboarding graphics, and Southern California subcultures including skateboarding, surf, punk, and hip-hop. It operates as a lifestyle project with clothing lines, an online magazine, footwear, eyewear, and collaborative projects with brands like adidas, Disney, and NBA. The brand maintains physical retail stores in Los Angeles and is stocked by street fashion retailers worldwide.¹²³

History

The Hundreds was founded in 2003 in Los Angeles by law school classmates Bobby Kim (Bobby Hundreds) and Ben Shenassafar (Ben Hundreds).¹²³ It expanded into retail with a Los Angeles store in 2007, followed by locations in San Francisco in 2008, New York City in 2010, and Santa Monica in 2011.¹ The brand launched a footwear line in 2008 and eyewear in 2009, and was ranked fifth-greatest streetwear brand by Complex magazine in 2011.¹²

Product Lines

Manufacturing

Manufacturing locations are not specified in available sources. Production is outsourced, as is standard in streetwear, with designs created in Los Angeles.¹²³

Notable Products

• Rosewood Collection - Apparel line featuring Los Angeles store address graphics.
• Graphic T-shirts - Core products inspired by skate and surf cultures.
• The Hundreds Footwear - Shoe program launched in 2008.
• The Hundreds Eyewear - Optical line debuted in 2009.
• adidas Collaborations - Co-branded streetwear capsules.
• NBA Partnerships - Basketball-themed apparel releases.

Reputation

The Hundreds is recognized among streetwear enthusiasts for its authentic ties to Los Angeles skate and hip-hop cultures and community focus via its magazine and collaborations.¹³⁴ Professionals note its influence on LA's streetwear scene, with connections to figures like Tyler, the Creator.⁴ Criticisms are not prominently documented, though its scale remains mid-tier compared to larger brands.²