The Rag Company
ActiveOverview
The Rag Company is a supplier of premium microfiber towels and car detailing supplies, specializing in products for automotive cleaning and maintenance. It holds recognition as the 2026 Brand of the Year by the International Detailing Association and is frequently recommended in car detailing communities for its microfiber towels.1
History
The Rag Company was founded in 1999 in the United States. It has established itself as a key player in the car care and detailing sector, gaining prominence through community endorsements on platforms like Reddit's auto detailing subreddit.2 In 2026, it was named Brand of the Year by the International Detailing Association.1
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Drying Towels (microfiber for car drying) | absorbent and lint-free for vehicles | $20 - $50 |
| Buffing Towels (microfiber for polishing) | scratch-free for detailing | $10 - $30 |
| Glass Towels (streak-free microfiber) | for windows and mirrors | $10 - $25 |
| Utility Brushes (detailing brushes) | soft for safe cleaning | $15 - $40 |
Manufacturing
Manufacturing details for The Rag Company products are not specified in available sources. Microfiber towels are premium-grade, suggesting specialized production, potentially outsourced to textile manufacturers.
Notable Products
- The Gauntlet Microfiber Drying Towel - Large drying towel capable of drying an SUV; 85% customer repurchase rate.
- ULTRA RIP N' RAG XL - Extra-large microfiber towel compared to bulk options like Kirkland.
- Premium Microfiber Glass Towels - Streak-free towels for glass cleaning.
- TRC Ultra Utility Brush - Soft detailing brush for vehicle surfaces.
- Large Detail Brush (Detail Factory) - Brush for upgrading detailing routines.
Reputation
The Rag Company is highly regarded in car detailing communities, with unanimous recommendations for its microfiber towels on platforms like Reddit and CarThrottle.2 Professionals and enthusiasts praise products like The Gauntlet for performance in drying large vehicles.5 Customer service receives positive mentions, though specific criticisms are not detailed in sources.7
Sources (7)
- https://theragcompany.com
- https://www.carthrottle.com/posts/rag-company-review
- https://liquid-finish.com/rag-company-microfiber-review/
- https://theragcompany.com/collections/drying-towels
- https://www.detailedimage.com/The-Rag-Company-M99/The-Gauntlet-Microfiber-Drying-Towel-P2191/Reviews/
- https://www.youtube.com/watch?v=SIb8eRUJquU
- https://www.walmart.com/reviews/product/5373715242