Thirty Two

Overview

ThirtyTwo is a snowboarding brand specializing in boots, bindings, snowboards, and outerwear, established in 1995 and focused on rider-driven design.¹² It positions itself within the snowboard culture, producing gear for park, steel, and powder riding, with recent expansion into snowboards as part of a full hardgoods and softgoods lineup.³⁴

History

ThirtyTwo was founded in 1995 as a rider-owned and operated brand dedicated to snowboarding gear.¹² It has maintained a rider-driven approach for 30 years, celebrating its anniversary in 2025 with emphasis on style, progression, and passion.¹³ The brand recently expanded into snowboards to broaden its hardgoods offerings.⁴

Product Lines

Manufacturing

Manufacturing details are not specified in available sources. Products are designed with rider input for snowboarding performance.¹²

Notable Products

• TM-2 Boot - Flagship snowboard boot model known for performance.
• STW Boot - Popular choice in recent lineups for all-mountain riding.
• Focus Binding - Binding option trusted by pro riders.

Reputation

ThirtyTwo is perceived as authentic within snowboarding culture due to its rider-owned status and pro team endorsements.¹⁶ Enthusiasts value its focus on park, steel, and powder gear.¹ The brand has streamlined its boot lineup in recent years for cohesion.⁵