Thomson
ActiveOverview
Thomson is a brand offering musical instruments, primarily electronic guitars and accessories, in the Philippines through Thomson Musical Instruments. It leverages the Thomson brand's historical legacy from France, founded in 1893, now managed by a China-France joint venture focused on AI computing and smart home appliances expanding into Asia. The brand positions itself with high-tech equipment in the local market.23
History
The Thomson brand originated in France in 1893 with contributions to technological innovations.24 It has been adopted in the Philippines by Thomson Musical Instruments, operated by Davis Musical Instruments & General Merchandise, focusing on electronic guitars and accessories.3 The parent entity, Metavisio AI (Shenzhen) CO., LTD, a China-France joint venture, aims to expand the Thomson and PEOPLE brands across Asia and Europe by 2030.2
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Electronic Guitars | High-tech musical instruments | $150 - $800 |
| Guitar Accessories | Instrument support gear | $20 - $200 |
Manufacturing
Products are likely manufactured in China or Asia by the parent joint venture, with distribution handled locally in the Philippines; specific in-house or outsourced details are not specified.23
Notable Products
- Electronic Guitars - High-quality electronic guitars sold wholesale in the Philippines.
- Instrument Accessories - Accessories for guitars and other musical instruments.
Reputation
Perceived as a provider of affordable, tech-focused musical instruments in the Philippine market, drawing on the brand's European heritage.23 Limited enthusiast feedback available; positioned as high-quality locally but lacks detailed professional reviews.3
Sources (6)
- https://www.dnb.com/business-directory/company-profiles.the_thomson_(philippines)_corporation.b82706f1de0650ae0c8744fa0c63110f.html
- https://www.scribd.com/document/867414338/Thomson-KYC-Profile
- https://www.thomson.ph
- https://tv.mythomson.com/pages/about-us
- https://en.wikipedia.org/wiki/Thomson_Corporation
- https://www.youtube.com/watch?v=5KqCR2cBvdw