Tohatsu

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Overview

Tohatsu Corporation is a Japanese manufacturer of outboard motors, pleasure boats, portable fire pumps, small fire trucks, construction pumps, drainage pumps, and refrigeration units, with real estate management in Japan. It holds the position of the second largest producer of outboard motors worldwide. The company emphasizes durable, lightweight outboard motors that are simple and easy to use.

History

Tohatsu Corporation, previously Tokyo Hatsudoki Company, was established on October 20, 1932. It began outboard motor production, reaching a milestone of over 5 million units produced by 2024. In 1998, manufacturing of four-stroke outboard engines started at Tohatsu Marine Corporation, established in 1988. The company will mark 70 years of outboard production in 2026.

Product Lines

Product Line	Positioning	Price Range
2.5-20 hp Outboards	Portable engines for small boats	$1,500 - $5,000
25-140 hp Outboards	Mid-range for versatile boating	$5,000 - $15,000
Four-Stroke Outboards	Fuel-efficient marine propulsion	$2,000 - $20,000
Pleasure Boats	Recreational watercraft	$10,000 - $50,000

Manufacturing

Tohatsu Marine Corporation, a manufacturing subsidiary, is located in Komagane City, Nagano Prefecture, Japan, and produces outboard engines and spare parts with 275 employees as of 2024. Products are manufactured in-house in Japan. The company holds ISO 9001 certification acquired in 2005.

Notable Products

MD115 - 115 hp four-stroke outboard known for power and reliability
MFS40 - 40 hp four-stroke portable outboard for small vessels
MFS5 - 5 hp lightweight outboard for dinghies and tenders
MFS140 - 140 hp outboard offering high performance in mid-size category

Reputation

Tohatsu is regarded by boating enthusiasts and professionals as a reliable provider of durable, lightweight outboard motors with a strong heritage in Japan. Strengths include quality construction, ease of use, and value in the mid-range market, often praised for longevity. Some users note limited dealer networks in certain regions compared to larger competitors.

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