Torras

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Overview

TORRAS is a consumer electronics brand specializing in phone cases, covers, and accessories for devices like Apple iPhones, Samsung Galaxy, and Google Pixel, focused on protection from falls and scratches.13 Founded in 2012, it serves over 60 million users in 148 countries with products emphasizing durability, style, and sustainability goals such as planting over 100,000 trees by 2030.13

History

TORRAS was founded in 2012 in Shenzhen, China, initially focusing on phone accessories and consumer electronics.3 In 2018, Lechuang Tiancheng Technology (HK) Co., Ltd. was established in Hong Kong as a subsidiary of Shenzhen Lanhe Group to handle overseas business expansion, renaming in 2022.2 The company has grown to serve users in 148 countries with annual revenue around $5 million.3

Product Lines

Product LinePositioningPrice Range
Phone Cases (iPhone/Samsung/Google)Durable drop protection$20 - $50
Phone AccessoriesInnovative lifestyle enhancers$15 - $40

Manufacturing

Products are manufactured in China through high-quality suppliers, with processes optimized for production efficiency.4 Operations are based in Longhua District, Shenzhen, indicating local in-house or partnered facilities.13

Notable Products

  • iPhone Cases - Protective cases designed for drop and scratch resistance on Apple devices.
  • Samsung Galaxy Cases - Tailored covers for Samsung phones emphasizing durability.
  • Google Pixel Cases - Cases providing protection for Google Pixel devices.

Reputation

TORRAS is perceived as a reliable provider of affordable, functional phone protection by users, with strengths in device compatibility and basic durability.1 Professionals note its market presence in consumer electronics but limited visibility compared to premium brands.3 Some criticism exists on sustainability claims awaiting verification beyond stated tree-planting goals.1

Sources (4)
  1. https://www.zoominfo.com/c/torras/472211926
  2. https://torras.co.jp/en/pages/company-information
  3. https://prospeo.io/c/torras-revenue
  4. https://torraslife.com/pages/about-us