ToughBuilt
ActiveOverview
ToughBuilt Industries, Inc. designs, manufactures, and distributes home improvement and construction products under the ToughBuilt brand for professional and do-it-yourself markets in the United States and internationally.13 It focuses on tool storage solutions including pouches, belts, bags, totes, kneepads, and work products like sawhorses, with all products designed by an in-house team.13 The company operates in the global tool market through big box stores, professional outlets, and direct sales, reporting sales growth since 2013.13
History
ToughBuilt Industries, Inc. was incorporated in 2012 by co-founders Michael Panosian (CEO) and Joshua Keeler (Chief Design Officer).34 It was formerly known as Phalanx, Inc. before changing its name in December 2015.3 Product sales launched in 2013, with significant annual sales growth and expansion into categories like Soft Goods & Kneepads and Sawhorses & Work Products.1
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Tool Pouches, Belts & Rigs | Professional tool organization | $20 - $200 |
| Tool Bags & Totes | Durable storage solutions | $30 - $150 |
| Kneepads & Soft Goods | Comfort for construction work | $25 - $80 |
| Sawhorses & Work Products | Jobsite support equipment | $50 - $300 |
| Utility Knives | Cutting tools for trades | $10 - $40 |
| Digital Measures & Levels | Precision measuring devices | $20 - $100 |
Manufacturing
Products are designed by an in-house team and manufactured through the company's operations, with prior experience in Asia via Pandun, Inc.14 Distribution occurs in the US, UK, Brazil, Canada, Europe, Mexico, and internationally.3
Notable Products
- Tool Rigs - Modular belt systems for tool carrying on jobsites.
- Kneepads - Protective padding for kneeling during construction.
- Sawhorses - Collapsible supports for workbenches and materials.
- Tool Bags - Heavy-duty bags for transporting tools and accessories.
- Utility Knives - Retractable blades for cutting materials.
- Laser Measures - Digital distance and leveling tools.
Reputation
ToughBuilt is recognized for innovative designs in tool storage aimed at professionals and DIY users, with in-house development emphasizing functionality.14 It has built presence in big box and trade outlets since 2013, though specific enthusiast feedback on durability or quality is not detailed in available sources.13 As a public company (TBLT), its market perception ties to sales growth and product expansion.1