Trackman
ActiveOverview
TrackMan is a Danish technology company founded in 2003 that develops and sells 3D Doppler radar-based systems for ball-flight measurement and swing analysis in golf, baseball, American football, and soccer. Its products, including portable launch monitors and full simulator solutions, are used by professional athletes, coaches, and sports organizations for performance analysis and broadcast enhancements. The company maintains its primary R&D, manufacturing, and administrative functions at its Danish headquarters while operating regional offices worldwide.23
History
TrackMan was founded in 2003 by Klaus Eldrup-Jørgensen and Fredrik Tuxen in Denmark, initially focusing on radar technology for golf performance analysis. The company expanded its applications to baseball and other sports, establishing a global presence with offices in North America, Europe, and Asia. Key leadership includes co-founders as Group CEO and CTO, with specialized CEOs for golf and baseball divisions as of 2025.2
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| TrackMan4 (Portable Launch Monitor) | Professional-grade golf tracking device | $20,000 - $25,000 |
| TrackMan iO (Overhead Simulator) | Ceiling-mounted indoor golf system | $30,000 - $40,000 |
| Virtual Golf (Simulator Software) | Immersive indoor golf experience | $5,000 - $15,000 |
| Baseball Launch Monitors | Player development and scouting tools | $15,000 - $25,000 |
Manufacturing
TrackMan conducts manufacturing oversight, engineering, testing, and calibration at its headquarters in Hørsholm, Denmark. Production occurs in-house on the Danish facility's manufacturing floor. The setup supports global distribution through regional offices.24
Notable Products
- TrackMan4 - Portable dual-radar unit measuring ball flight and club data for golf practice and fitting.
- TrackMan iO - Overhead-mounted radar system for seamless indoor golf simulators.
- TrackMan Virtual Golf 3 - Latest software for realistic virtual golf environments in simulators.
- Baseball Tracking System - Radar-based tool for measuring exit velocity, spin, and launch angle in baseball.
Reputation
TrackMan is regarded as a precision standard in golf and baseball by professionals and enthusiasts for its reliable radar data. It earns trust from Tour players, coaches, and premium simulator operators due to accuracy and long-term support. Some note high costs as a barrier for casual users compared to competitors.