Trailblaze
ActiveOverview
Trailblaze is an integrated marketing communications and public relations agency specializing in brand storytelling, communications strategy, and campaign development. The firm focuses primarily on consumer packaged goods (CPG), beverage, and emerging sectors including cannabis and celebrity brands. Operating with offices in Los Angeles, New York, and Miami, Trailblaze serves as a mid-sized agency known for strategic brand positioning and breakthrough creative work across regulated and mainstream consumer products.
History
Founded in 2018 by Lisa Weser, a veteran marketer with 20+ years of experience including leadership roles at AB InBev, Trailblaze was established to modernize brand storytelling in CPG and emerging sectors. The agency quickly established itself as a decorated communications firm with particular expertise in beverage, spirits, and regulated consumer products. In 2022, Trailblaze was acquired by Acceleration, a community of culture-driven marketing and communications agencies, becoming part of a portfolio that includes MKG, Pink Sparrow, Pixly, and Stripe Theory.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Communications Strategy & PR Services | Strategic brand positioning and public relations | Custom engagement |
| Paid Media & Digital Campaigns | Integrated digital and traditional media placement | Custom engagement |
| Brand Partnerships & Influencer Campaigns | Celebrity and influencer collaboration management | Custom engagement |
| Events & Activations | Brand experience and event marketing | Custom engagement |
| Crisis & Reputation Management | Issues management and corporate reputation services | Custom engagement |
Manufacturing
As a service-based agency, Trailblaze does not manufacture physical products. The firm develops and executes marketing communications, creative campaigns, and strategic counsel for client brands, with work produced in-house by its team of strategists, creatives, and communications specialists across its Los Angeles, New York, and Miami offices.
Notable Products
- CPG Brand Communications Programs - Comprehensive marketing communications strategies for consumer packaged goods brands
- Beverage & Spirits Campaign Development - Integrated campaigns for beer, spirits, and beverage sector clients
- Cannabis & Regulated Product Communications - Specialized messaging and positioning for cannabis and emerging regulated consumer products
- Celebrity Brand Collaborations - Strategic partnership development and campaign execution for celebrity-driven brands
- Media Training & Executive Visibility - Executive communication coaching and visibility programs for corporate leadership
Reputation
Trailblaze is recognized within the marketing communications industry as a capable mid-sized agency with particular strength in CPG and beverage sector expertise. The firm is noted for its modern approach to brand storytelling and its ability to navigate complex regulatory environments in emerging sectors like cannabis. As a women-led agency, it has built credibility through decorated work and strategic client relationships, though as a smaller independent agency (now part of Acceleration), it operates with less market visibility than larger holding company agencies.