Tray.io

Active

Country: United States (US)
Founded: 2012
Developer: Tray.io (Tray.ai)
Pricing: Custom enterprise pricing
Open source: No
Platforms: Web

Indexes

AI Agents & Automation Automation

Overview

Tray.io, rebranded as Tray.ai in 2024, is an integration platform as a service (iPaaS) that enables teams to build automated workflows between cloud applications using a visual drag-and-drop builder. It supports workflow automation, API orchestration, and AI capabilities like the Merlin Agent Builder for creating autonomous AI agents. Targeted at IT teams, data teams, and citizen automators in enterprises, it stands out for its connector depth, enterprise governance features, and AI-ready positioning for complex business processes.²⁵

Key Features

Visual Workflow Builder - Drag-and-drop interface for creating automated workflows between SaaS applications.
API Orchestration - Connects and orchestrates APIs for multi-step business processes.
Merlin Agent Builder - Builds autonomous AI agents with guardrails and audit logs.
Enterprise Governance - Role-based access control, audit logs, and approval workflows.
Intelligent Document Processing - Extracts data from documents on a per-page billing basis.
Webhook Support - Real-time triggers for event-driven automation.
2FA and SSO - Email or TOTP-based two-factor authentication and SAML 2.0 SSO.
SSO Configuration - Supports identity providers like Okta, OneLogin, and Duo on Enterprise plans.

Pricing

Plan	Price	Includes
Enterprise	Custom (opaque pricing)	Full platform access, SSO, enterprise governance, AI features.

Platforms & Requirements

Tray.ai is a web-based platform accessible via browser from any device with internet access. No specific minimum requirements are detailed beyond standard web capabilities; SSO and 2FA are enforced. It does not offer native desktop or mobile apps.¹

Integrations & Ecosystem

SAML 2.0 Identity Providers (Okta, OneLogin, Duo)
Google Authenticator/Authy for TOTP
600+ SaaS application connectors
Webhook triggers
API endpoints
SaaS applications for workflow automation

Alternatives

App	Difference
Integrate.io	Offers 220+ built-in data transformations and flat-fee pricing for dedicated data pipelines.
Zapier	Simpler no-code automation for smaller teams with more transparent freemium pricing.
Workato	Enterprise-focused iPaaS with stronger emphasis on recipes and pre-built automations.
MuleSoft	API-led connectivity with heavier emphasis on developer tools and governance.

Reputation

Tray.io receives high ratings (4.5/5 on G2 from 157 reviews) for its visual builder flexibility, deep connectors, and AI capabilities.²⁴ Users praise its strength in workflow automation and API orchestration for enterprises, serving over 4,000 customers.² Criticisms include opaque pricing and less specialization for pure data pipeline needs compared to ETL-focused tools.²

Sources (6)