Tru Grit Fitness

Overview

Tru Grit Fitness produces fitness equipment including strength, conditioning, cardio, racks, conditioning machines, flooring, and storage solutions for consumers and athletes. The brand sells through major retailers such as Best Buy, Target, and Walmart, and offers custom gym designs for hotels, schools, and commercial gyms using a North American supply chain.¹²³

History

Tru Grit Fitness was founded in fall 2019 in Las Vegas, Nevada by Matt Piva and Brandon Hearn to create premium fitness products at affordable prices.²⁴ In mid-2020, amid the pandemic, it launched its first product line into Best Buy, Target, and Walmart.²⁴ The company incorporated as an LLC on May 4, 2021, and is based in Vista, California.³

Product Lines

Manufacturing

Products are sourced through a high-quality North American supply chain.² The company designs and builds custom gyms, indicating some in-house capabilities for commercial projects.²

Notable Products

• Fitness Racks - Heavy-duty racks for strength training in home and commercial gyms.
• Conditioning Machines - Equipment for functional conditioning workouts.
• Cardio Machines - Compact cardio options for personal use.
• Punching Bags - Durable bags for boxing and combat training.
• Gym Flooring - Protective and resilient flooring for high-impact areas.

Reputation

Tru Grit Fitness is viewed as a provider of affordable professional-grade equipment accessible via major retailers, appealing to home and commercial users.¹²⁴ It lacks BBB accreditation, with complaints noted relative to its transaction volume.³⁷ Enthusiasts note its rapid growth during the pandemic but limited independent reviews on quality durability.¹⁶