Bett UK

Overview

Bett UK organizes the flagship annual education technology exhibition held at ExCeL London, attracting over 30,000 visitors from more than 120 countries to showcase EdTech products and services. It serves as a platform for educators, innovators, and providers to network and engage in professional development sessions. The event has evolved from a UK-focused technology show since 1985 into a global series under Hyve Group, with satellite events in Asia and Brazil.

History

Bett was founded in 1985 as the British Educational Training and Technology Show, initially held at the Barbican Centre in London. It expanded to Olympia in 2002 and moved to ExCeL London in 2013, marking its growth in scale. The 2014 event celebrated its 30th anniversary with 35,044 visitors from 113 countries. It is now organized by Hyve Group as part of a global series of education shows.

Product Lines

Manufacturing

As an event organizer, Bett UK does not manufacture physical products; it produces live exhibitions, digital content, and community programs in-house at its London headquarters with outsourced production support for events.

Notable Products

• Bett UK Annual Show - Largest EdTech exhibition at ExCeL London with 700+ exhibitors and 30,000+ attendees.
• Bett Global Community - Online platform hosting webinars, articles, and CPD from education leaders.
• Bett Futures Program - Initiative launched in 2015 selecting 30 EdTech startups for promotion.
• ExCeL London Event - Multi-day event featuring exhibitors like Microsoft, Google, and Apple.

Reputation

Bett UK is regarded by educators and EdTech professionals as a key annual gathering for discovering innovations and networking internationally. It receives praise for its scale, diverse exhibitors, and CPD content but faces some criticism for high exhibitor costs and overcrowding at peak times. The event maintains a strong position in the EdTech calendar due to its longevity and global reach.