Ultimate Mai Tai

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Overview

The Search for the Ultimate Mai Tai is a blog and online resource produced by Kevin Crossman, focused on reviewing and documenting Mai Tai cocktails, tiki bars, and related beverages. It operates primarily through a website and Instagram account, sharing information on cocktail recipes, bar recommendations, and rum selections. The platform is notable for its long history in the tiki cocktail community, with Crossman recognized as a leading authority on Mai Tais.

History

Founded by Kevin Crossman with the original website launch in late 1998, the project was put on hold in 2002. It relaunched in 2016 with a new website and gained momentum in December 2017 via Instagram. Crossman, dubbed the 'High Priest of the Mai Tai' by Jeff 'Beachbum' Berry, has maintained the site as a key resource for tiki enthusiasts.

Notable Products

Top 10 Mai Tais List - Annual ranking of the world's best Mai Tais, last updated March 2025, featuring bars like Beachbum Berry’s Latitude 29 and Smuggler’s Cove.
Mai Tai History Articles - Detailed accounts of Mai Tai origins, including Victor Bergeron's 1944 creation at Trader Vic’s and its evolution.
Instagram Posts (@ultimatemaitai) - Over 2700 posts since 2017 relaunch, covering Mai Tai reviews, tiki bar visits, and cocktail insights.

Reputation

Perceived as an authoritative source in the tiki community for Mai Tai expertise and bar recommendations. Enthusiasts value its historical depth and consistent updates. Professionals like Jeff 'Beachbum' Berry acknowledge Crossman's influence, with no notable criticisms identified.

Sources (8)