Universal Colours
ActiveOverview
Universal Colours is a cycling apparel brand that designs performance-focused clothing and accessories for cyclists through progressive design and sustainably sourced materials.13 The brand positions itself as a challenger to conventional cycling apparel, emphasizing transparency, sustainability, and the connection between clothing and rider identity.1 The company offers a comprehensive product range including jerseys, jackets, gloves, and bags designed for both men and women.3
History
Universal Colours was founded by a small team of keen cyclists in 2018, with early development focused on creating a global performance brand with strong values.1 The brand's debut collection launched in summer 2020.1 The company is based in London and operates as an independent entity focused on challenging industry conventions through considerate sourcing and progressive design.12
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Jerseys | Performance cycling jerseys with progressive design | $80 - $180 |
| Jackets | Weather-resistant cycling outerwear | $150 - $300 |
| Gloves | Technical cycling gloves | $40 - $90 |
| Bags | Cycling accessories and storage | $50 - $150 |
| Accessories | Complementary cycling gear | $30 - $120 |
Manufacturing
The search results do not provide specific information about manufacturing locations or whether production is in-house or outsourced. The brand emphasizes considerately sourced materials as part of its sustainability commitment.12
Notable Products
- Performance Jerseys - Core cycling jerseys designed with progressive aesthetics and sustainable materials
- Technical Jackets - Weather-resistant outerwear for year-round cycling
- Cycling Gloves - Technical gloves designed for performance and comfort
- Seasonal Collections - Collections inspired by natural seasonal tones and changing conditions
Reputation
Universal Colours is perceived as a forward-thinking brand that prioritizes sustainability and transparency within the cycling apparel industry.13 The brand appeals to cycling enthusiasts seeking stylish, high-quality gear with environmental consciousness.3 As a relatively new entrant established in 2020, the brand lacks the heritage of established competitors but has built credibility through its commitment to considerate sourcing and progressive design.16
Sources (7)
- https://www.universalcolours.com/pages/about-us
- https://www.ci-portal.de/visual-identity-for-universal-colours/
- https://www.zoominfo.com/c/universal-colours/356521850
- https://www.universalcolours.com/pages/careers
- https://oneally.cc/en/blog/poznaj-marke-universal-colours/
- https://www.universalcolours.com/blogs/explore/conception
- https://www.universalcolours.com