Upsidevc
ActiveOverview
Upside Partnership is a seed and pre-seed venture capital firm founded in 2014 that focuses on early-stage investments in technology and software sectors. The firm is known for its industry-agnostic approach, targeting purpose-built teams and companies with strong vision and operational efficiency. Upside Partnership typically writes initial checks of around $500,000 and reserves approximately 70% of its fund for follow-on investments, positioning itself as often the first institutional investor in its portfolio companies.
History
Upside Partnership was founded in 2014 by Kent Goldman, a former partner at First Round Capital, and is based in San Francisco. The firm has closed multiple funds including Upside Partnership II (closed April 2016). Key team members include Christina Hunt, a partner with strong backgrounds in both startup operations and venture capital. The firm has built a portfolio including notable companies such as Hims & Hers, Allbirds, and Life360, demonstrating success in identifying high-growth potential startups.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Seed-Stage Investment Fund | Early institutional capital for pre-seed and seed startups | $500K - $40M per investment |
| Follow-On Investment Support | Continuation funding across portfolio company growth phases | Variable based on fund allocation |
| Founder Mentorship and Strategic Guidance | Hands-on operational and strategic support for portfolio companies | Included with investment |
Manufacturing
As a venture capital firm, Upside Partnership does not manufacture physical products. The firm operates as an investment and advisory service, providing capital and strategic guidance to early-stage technology and software companies.
Notable Products
- Seed Investment Program - Typical initial check size of $500,000 with 70% of fund reserved for follow-on rounds
- Portfolio Company: Hims & Hers - Telehealth platform representing successful early-stage investment
- Portfolio Company: Allbirds - Sustainable footwear company demonstrating sector diversity in portfolio
- Portfolio Company: Life360 - Family safety and location app showcasing consumer technology focus
Reputation
Upside Partnership is recognized as a distinguished player in early-stage venture capital with a founder-first philosophy and hands-on approach to portfolio support. The firm is valued for its ability to identify high-growth potential startups and its willingness to be the first institutional investor, allowing it to shape initial growth trajectories. Kent Goldman's experience from First Round Capital and Christina Hunt's operational background contribute to the firm's credibility in providing comprehensive founder support. The firm's track record with successful exits and its focus on operational efficiency have established it as a respected seed-stage investor in the technology sector.