URBAN ARROW

Overview

Urban Arrow manufactures electric cargo bikes designed for urban transport of people and freight. Positioned as a pioneer in the sector since introducing the first electric cargo bike prototype in 2010, it focuses on high-quality builds using components from partners like Bosch, Enviolo, and Schwalbe. The company operates in 18 countries and aims to reduce urban car and scooter use through cleaner, quieter alternatives.¹³⁴⁶

History

Urban Arrow was founded in 2010 in Amsterdam by Jorrit Kreek and Gerald van Weel, who developed the first electric cargo bike prototype with industrial designer Wytze van Mansum after recognizing the need for powered cargo transport amid the e-bike rise. The prototype won the Eurobike award for its design. Around 2020, the company was acquired by Pon.Bike, part of Pon Holdings.³⁷

Product Lines

Manufacturing

Products are manufactured by Smart Urban Mobility B.V. in Amsterdam, Netherlands. The company emphasizes high-quality construction with state-of-the-art materials and newest technology from partners like Bosch and Enviolo. Specific details on in-house versus outsourced production are not specified.⁴⁵⁶

Notable Products

• Urban Arrow Family - Original three-wheeled electric cargo bike prototype from 2010, Eurobike award winner for design.
• Urban Arrow Shorty - Compact longtail electric cargo bike for urban family and light cargo needs.
• Urban Arrow Delivery - Heavy-duty electric cargo bike designed for professional freight and parcel delivery.

Reputation

Urban Arrow is recognized by enthusiasts and professionals as a pioneer in electric cargo bikes, praised for reliable builds, innovative design, and premium components that support urban sustainability goals. It holds a strong position in the Netherlands and expanding markets, backed by Pon.Bike's resources. Some note higher price points as a drawback compared to basic competitors.¹³⁴