URGE
ActiveOverview
URGE Bike Products is a helmet manufacturer founded by former enduro star Fabien Barel, specializing in mountain bike helmets with an emphasis on environmental sustainability. The brand positions itself in the high-end segment of the cycling helmet market, combining performance-oriented design with eco-conscious manufacturing practices and materials.
History
URGE Bike Products was founded by Fabien Barel, a former professional enduro mountain biker. The company has maintained a focus on mountain biking helmets over its operational history of more than 15 years. In recent years, URGE was acquired by Windwave, which added the helmet brand to its portfolio of cycling products.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Mountain Bike Helmets | High-end performance helmets for enduro and trail riding | $200 - $400 |
| Road Helmets | Lightweight helmets for road cycling | $150 - $300 |
| Gravel Helmets | Versatile helmets for mixed-terrain riding | $150 - $300 |
| Urban Helmets | Commuter-focused helmets with style | $100 - $200 |
| Youth Helmets | Protective helmets designed for younger riders | $80 - $150 |
Manufacturing
Limited information available regarding specific manufacturing locations or processes. The brand emphasizes eco-conception in its product development, suggesting consideration of environmental impact in manufacturing decisions.
Notable Products
- Urge Treps - High-end mountain bike helmet with eco-focused design and materials
- MTB Range - Core collection of mountain bike helmets for enduro and trail applications
Reputation
URGE is recognized within the cycling community for combining performance engineering with environmental responsibility, appealing to riders who prioritize sustainability. The brand benefits from founder Fabien Barel's credibility as a professional athlete. Limited public information constrains broader assessment of market perception and specific criticisms.