Urtekram
ActiveOverview
Urtekram is a Danish brand specializing in natural and organic beauty care products, including shampoos, soaps, and shower gels. It focuses on certified organic, vegan, and biodegradable formulas positioned in the Nordic clean beauty market. The brand is noted for ECOCERT certification, Vegan Society approval, and recognition as Denmark's most sustainable brand in 2017.
History
Founded in 1972 in Copenhagen as a small spice shop promoting natural and organic products. Expanded in the 1970s and 1980s from a local pioneer to international distribution across Europe and beyond. Production centralized in Mariager, Jutland, Denmark; awarded Denmark's most sustainable brand by Sustainable Brand Index in 2017.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Tea Tree Shampoo | Organic scalp care for sensitive skin | $10 - $20 |
| Rose Shampoo | Luxurious organic hair cleansing | $10 - $20 |
| Nordic Beauty Shampoos | Vegan certified hair care line | $10 - $20 |
| Soap & Shower Gel | Ethical organic body wash | $8 - $15 |
| Conditioners | Natural pairing for organic shampoos | $12 - $22 |
Manufacturing
Products are manufactured in-house at facilities in Mariager, Jutland, Denmark. Formulas use 99-100% naturally derived ingredients and eco-friendly packaging from sugarcane waste. All production adheres to ECOCERT Cosmos Organic standards.
Notable Products
- Tea Tree Shampoo - Organic shampoo praised for relieving scalp issues and sensitive skin.
- Rose Shampoo - Vegan formula with subtle rose scent for mild cleansing.
- Organic Shower Gel - Biodegradable body wash with ethical certifications.
- Nordic Beauty Conditioner - Pairs with shampoos for hair conditioning using natural ingredients.
Reputation
Urtekram receives positive feedback for organic, vegan certifications and effectiveness on sensitive scalps and skin, with average user ratings around 4.1-4.3. Professionals highlight its sustainability practices, including carbon reporting and ethical sourcing. Criticisms include non-pump packaging and higher pricing compared to conventional products.