Minor Figures

Overview

Minor Figures is a plant-based beverage brand specializing in oat milk, coffee products, and chai, targeted at coffee enthusiasts and baristas. Founded in London, it operates in the UK, US, and Australia with distribution in over 4,000 specialty coffee shops and major supermarkets. The company holds B Corp certification and focuses on sustainability, including donations to coffee-growing communities.

History

Minor Figures was founded in 2014 on a rooftop in London by three friends and baristas with a passion for coffee. It began with cold brew coffee and pivoted to plant-based oat milk after recognizing the environmental impact of dairy in coffee. The brand expanded globally, achieving B Corp certification and growing to offices in the UK, US, and Australia.

Product Lines

Manufacturing

Products are manufactured in facilities supporting operations in the UK, US, and Australia, with an emphasis on sustainable plant-based production. Specific factory locations are not publicly detailed. The company does not indicate in-house manufacturing.

Notable Products

• Barista Oat - Oat milk formulated for baristas to enhance coffee texture and flavor without imitating dairy.
• Everyday Oat - Versatile plant-based oat milk for general consumption.
• Cold Brew Coffee - Nitro cold brew made with plant-based ingredients.
• Chai Concentrate - Spiced chai designed for mixing with plant milks.

Reputation

Minor Figures is well-regarded in the specialty coffee community for its barista-grade oat milk that performs reliably in espresso drinks. It receives praise for sustainability efforts like B Corp status and community donations. Some users note higher pricing compared to mainstream alternatives, though quality is consistently rated highly with a 4.4 average on review platforms.